Analisis Kegiatan Promosi Untuk Mempengaruhi Keputusan Investor Dalam Menjalin Kerjasama (Studi Kasus Pada Divisi Marketing Public Relations PT KA Properti Manajemen)

Junianti, Riesta Analisis Kegiatan Promosi Untuk Mempengaruhi Keputusan Investor Dalam Menjalin Kerjasama (Studi Kasus Pada Divisi Marketing Public Relations PT KA Properti Manajemen). IKON Jurnal Ilmiah Ilmu Komunikasi.

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Abstract

ABSTRACT PT KA Properti Manajemen, abbreviated PT KAPM efforts in the field of asset management / railway property owned by PT. Kereta Api Indonesia (Persero) or other parties with the aim of optimizing the utilization and provide added value assets / property in order to meet the highest quality standards by applying the principles of limited liability companies. KAPM is a subsidiary of the newly established for 7 years. Since the establishment of this company, KAPM had difficulty acknowledged its existence. But it was helped by its parent PT KAI (Persero), which helps to be introduced to the public.The research aims to uncover the promotional activities in the marketing division of public relations to influence investors in cooperation with KAPM menjali. This study uses the theory of Marketing and Public Relations focusing on the Promotion and theories Trust (Trust). It uses qualitative descriptive method using primary data interviews and secondary data from documents and activity reports. Informant in this research are about five people, consisting of internal party Chairman, Managing Director, Chief Financial Officer, Corporate Secretary and General Manager of Marketing and Public Relations, and external parties Director of PT Pacificprima Buanamas (PPBM) as KAPM existing investors. The research showed that the promotional activities on the division of Marketing and Public Relations until now still not effective and should continue to be developed from the start to the team dipertambah, improved strategies and marketing activities were further enhanced. Each speaker has a different strategy and should be united to be a force increase marketing ploy to easily attract investors to cooperation. Keywords: Promotion Activity, Marketing PR Company, Marketing PR Activity, Strategy and Marketing Activity

Item Type: Article
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Law, Arts and Social Sciences > School of Art
Depositing User: Mrs Riesta Junianti
Date Deposited: 03 Jul 2020 07:14
Last Modified: 03 Jul 2020 07:14
URI: http://repository.upi-yai.ac.id/id/eprint/200

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