CONSUMER BEHAVIOR: CONFIDENCE RELATIONSHIPS AND CONFORMITY WITH CONSUMTIVE BEHAVIOR ONLINE SHOPPING FASHION PRODUCTS USERS INSTAGRAM APPLICATIONS

Usman, Effendi (2017) CONSUMER BEHAVIOR: CONFIDENCE RELATIONSHIPS AND CONFORMITY WITH CONSUMTIVE BEHAVIOR ONLINE SHOPPING FASHION PRODUCTS USERS INSTAGRAM APPLICATIONS. Jurnal Manajemen Bisnis PPs UMT, 6 (1). pp. 51-56. ISSN p 2302-3449, e 2580-9490

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Abstract

ABSTRACT The focus of this research on consumptive behavior is human action in an effort to fulfill the necessity of life, where most of the students to fulfill the necessities of life still depend on the assistance of parents. Therefore, in measuring consumer behavior used confidence and conformity as a parameter. The population of this research is a student of one private university in Jakarta who is considered to represent as a student community. The method used is descriptive method. Data collection methods used questionnaires with Likert scale models on the three variables of confidence, conformity and consumptive behavior. Based on multiple regression analysis obtained value of R2 equal to 0,379 with p< 0, 05. So it can be concluded that there is a significant relationship between self-confidence and conformity with consumptive behavior of online shopping fashion products on the students application Instagram means that confidence and conformity contributes 37.9% towards consumptive behavior. Among self-confidence accounted for 28.2% while conformity accounted for 9.7% of consumer behavior consumptive shopping online fashion products on application students Instagram applications.

Item Type: Article
Additional Information: Jurnal Manajemen Bisnis PPs UMT 6/1/51-56/2017
Uncontrolled Keywords: Keywords: Self-Confidence, Conformity, Consumptive Behavior
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas_Psikologi > Psikologi S1
Depositing User: Dr. Usman Effendi
Date Deposited: 30 Jan 2021 16:21
Last Modified: 30 Jan 2021 16:21
URI: http://repository.upi-yai.ac.id/id/eprint/2175

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