(Hasil Turnitin) Satisfaction P4GN Program of Narcotics National Agency and its Implication of Trust Students in DKI Jakarta

Susylo Asmalsyah, Susylo and NANDAN LIMAKRISNA, NANDAN (2019) (Hasil Turnitin) Satisfaction P4GN Program of Narcotics National Agency and its Implication of Trust Students in DKI Jakarta. A Creative Commons Attribution 4.0 International License, International Review of Management and Marketing, 2019, 9(5), 66-73.

[img] Text
(turnitin)8535-20672-1-PB (1).pdf
Download (3MB)
Official URL: http://www.econjournals.com

Abstract

The prevention program for eradicating illicit abuse and circulation of drugs by the national narcotics agency in 7 (seven) Private Universities in the special capital region of Jakarta has shown consistency with performance indicators supporting efforts to eradicate drug abuse. The purpose of this study is to improve satisfaction (strategic satisfaction) as a strategic step taken to increase trust in students in the special capital region of Jakarta. And the need to improve integrated marketing communications (IMCs), perception service quality and image. The research method used is descriptive survey and explanatory survey. The type of investigation in this study is causality, which is the type of investigation which states that there is a correlation between the independent variables namely IMC, service quality and image on satisfaction and its implications for trust in students based on causal relationships. While verification research is to test hypotheses through data collection in the field. The results of data analysis with statistical tests state that IMC, perception service quality and image together have a positive and significant effect on satisfaction with a joint contribution of 72%. Keywords: Integrated Marketing Communications, Perception Service Quality, Image, Satisfaction and Trust

Item Type: Other
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Ilmu Manajemen S3
Depositing User: H Nandan Limakrisna
Date Deposited: 26 Apr 2021 08:27
Last Modified: 26 Apr 2021 08:27
URI: http://repository.upi-yai.ac.id/id/eprint/3564

Actions (login required)

View Item View Item
Repository UPI Y.A.I is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.