Runggu Besmandala Napitupulu, Mandala and NANDAN LIMAKRISNA, NANDAN and Lilis Suriani Gultom, Lilis (2020) (Hasil Turnitin) SENSE AND THINK MARKETING IMPLICATIONS. Dinasti Publisher, Dinasti International Journal of Digital Business Management.
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Abstract
This research is designed to find out and analyze the implications of sense and think marketing for customer satisfaction and their repurchase intention. The object is a vivo smartphone and respodents are the adult population in Medan who have made a repeat purchase. The analysis technique uses structural equation models. The results showed that marketing sense had a significant effect both on customer satisfaction and repurchase intentions; Think marketing has unsignificant effect on both satisfaction and repurchase intentions; Consumer satisfaction has a significant effect on repurchase intentions; Sense and think marketing simultaneously influence customer satisfaction; Sense marketing, think marketing, and satisfaction simultaneously effect on repurchase intentions for vivo smartphones in Medan. Keywords: Consumer Satisfaction, Repurchase Intention, Sense Marketing, Think Marketing
Item Type: | Other |
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Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Manajemen S3 |
Depositing User: | H Nandan Limakrisna |
Date Deposited: | 26 Apr 2021 03:35 |
Last Modified: | 26 Apr 2021 03:35 |
URI: | http://repository.upi-yai.ac.id/id/eprint/3572 |
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