(Hasil Turnitin) SENSE AND THINK MARKETING IMPLICATIONS

Runggu Besmandala Napitupulu, Mandala and NANDAN LIMAKRISNA, NANDAN and Lilis Suriani Gultom, Lilis (2020) (Hasil Turnitin) SENSE AND THINK MARKETING IMPLICATIONS. Dinasti Publisher, Dinasti International Journal of Digital Business Management.

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Abstract

This research is designed to find out and analyze the implications of sense and think marketing for customer satisfaction and their repurchase intention. The object is a vivo smartphone and respodents are the adult population in Medan who have made a repeat purchase. The analysis technique uses structural equation models. The results showed that marketing sense had a significant effect both on customer satisfaction and repurchase intentions; Think marketing has unsignificant effect on both satisfaction and repurchase intentions; Consumer satisfaction has a significant effect on repurchase intentions; Sense and think marketing simultaneously influence customer satisfaction; Sense marketing, think marketing, and satisfaction simultaneously effect on repurchase intentions for vivo smartphones in Medan. Keywords: Consumer Satisfaction, Repurchase Intention, Sense Marketing, Think Marketing

Item Type: Other
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Ilmu Manajemen S3
Depositing User: H Nandan Limakrisna
Date Deposited: 26 Apr 2021 03:35
Last Modified: 26 Apr 2021 03:35
URI: http://repository.upi-yai.ac.id/id/eprint/3572

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