susi, yunarti and wijayanti, wijayanti Women Behavior in Social Media in Fulfillment of Online Shopping Needs. Atlantis-press.com.
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Abstract
Abstract—-This research is intended to know the behavior of young women in social media in search of product information for the interest of online shopping and motives that encourage the lifestyle of shopping at online shop. Theories used in this research are theory of behavior information seeking also use and gratification theory, the concepts of research are new media,e-commerce and consumer behavior. This research is qualitative. The data were collected using in-depth interviews of 8 young women in Jakarta between the ages of 25-35 years and already working. This research uses phenomenology method and uses source triangulation for data validity. The results showed that there are two groups of consumers are smart online shopping behavior and moderate online shopping behavior. Keywords—consumer behavior; use and gratification; information seeking behavior; e-commerce; social media
Item Type: | Other |
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Subjects: | H Social Sciences > H Social Sciences (General) |
Depositing User: | susi yunarti yunarti |
Date Deposited: | 27 May 2021 11:05 |
Last Modified: | 27 May 2021 11:05 |
URI: | http://repository.upi-yai.ac.id/id/eprint/3645 |
Available Versions of this Item
-
Women Behavior in Social Media in Fulfillment of
Online Shopping Needs. (deposited 30 Jan 2021 16:15)
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Women Behavior in Social Media in Fulfillment of
Online Shopping Needs. (deposited 03 Feb 2021 13:45)
- Women Behavior in Social Media in Fulfillment of Online Shopping Needs. (deposited 27 May 2021 11:05) [Currently Displayed]
- Women Behavior in Social Media in Fulfillment of Online Shopping Needs. (deposited 27 May 2021 10:51)
-
Women Behavior in Social Media in Fulfillment of
Online Shopping Needs. (deposited 03 Feb 2021 13:45)
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