Jurnal Nasional Terakreditasi Sinta 4 UPN Veteran Jakarta "Marketing Digital Campaign Dalam Membangun Startup Melalui Influencer Pada Masa Pandemi Covid-19"

Sri Desti Purwatiningsih, Desti (2021) Jurnal Nasional Terakreditasi Sinta 4 UPN Veteran Jakarta "Marketing Digital Campaign Dalam Membangun Startup Melalui Influencer Pada Masa Pandemi Covid-19". Jurnal Ekspresi dan Persepsi, 4 (2). pp. 33-43. ISSN e-ISSN : 2656-050X

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Abstract

Abstrak. Maraknya usaha rintisan startup yang banyak dibangun oleh kaum milenian disaat terjadinya pandemi Covid-19 yang melanda hampir di seluruh negara di dunia saat ini telah ikut membantu meningkatkan pertumbuhan ekonomi masyarakat. Kampanye pemasaran digital melalui micro influencer juga telah meningkatkan pertumbuhan ekonomi digital. Peran micro celebrity sebagai influencer dalam usaha startup semakin meramaikan dunia pemasaran digital. Berbagai online shop maupun marketplace baru bermunculan, kaum milenial yang menguasai teknologi mulai menciptakan konten-konten kreatif serta perangkat yang mumpuni untuk mendukung persaingan di dunia e-commerce. Penelitian ini menggunakan Systematic Literature Review (SLR) atau kajian studi kepustakaan, yaitu metode penelitian untuk melakukan identifikasi, evaluasi dan interpretasi terhadap semua hasil penelitian yang relevan terkait pertanyaan penelitian tertentu, topik tertentu, atau fenomena yang menjadi perhatian penulis. Kata kunci : Kampanye pemasaran digital, micro influencer, startup Abstract: The rise of startup business that many millennials have built in Covid-19 pandemic period where has impacted all countries around the world today has been helping the economic growth of people. Digital marketing campaign through micro influencers also has increased the digital economic growth. The role of micro celebrities as influencers in startup business through digital marketing has increasingly enlivened the world of digital marketing. Various online shops and new marketplaces are appearing, people who are expert in technology start creating the creative contents and qualified devices to support the competition in ecommerce world. This study uses Systematic Literature Review (SLR), a research method to identify, evaluate, and interpret all relevant research results related to certain research questions, certain topics, or phenomena that become the concern of the author. Keywords : Digital marketing campaign, micro influencer, startup

Item Type: Article
Subjects: H Social Sciences > HE Transportation and Communications
Depositing User: Dr Sri Desti Purwatiningsih
Date Deposited: 05 Aug 2021 01:44
Last Modified: 05 Aug 2021 01:44
URI: http://repository.upi-yai.ac.id/id/eprint/3902

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