Social Communication through Hashtag (≠) During The Covid-19 Pandemic in Indonesia”

Susi, yunarti (2020) Social Communication through Hashtag (≠) During The Covid-19 Pandemic in Indonesia”. http://www.ijassjournal.com, 3 (5). september-oktober. ISSN 2581-7922

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Abstract

Aim of the study was toexplain the role of the Hashtag (#) in social media as social communication channels in the Covid-19pandemicin Indonesia. Referring to the concept of social communication by Ruben and Stewart that communication has a function, namelyadapting to eachother'senvironment or social integration, while social media becomes an online medium thatstrengthens the relationshipbetweenindividuals / users as well as social bond (according to Van Dijk). The resultsis, people participatesposting #tetapdirumah, #JagaJarak, #cucitangan on Indonesiasocial media platforms. Peopletook part in implementing all the suggestions but not becausetheywereencouraged by the exposure of the Hashtag (#) on their social media platforms, despitearguingthat the Hashtag (#) on social media that made the issue of Covid-19 a trending, quiteeffectivelyplayed a role in shapingsharedawareness, spread information, and educate the public how to cut off the spread of the Covid-19 virus, soit can beconcludedthat social communication through Hashtag (#) on social media has not been ableto encourage people to adaptand changes in the social environment due to the Covid-19pandemic.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: susi yunarti yunarti
Date Deposited: 19 Aug 2021 06:21
Last Modified: 19 Aug 2021 06:21
URI: http://repository.upi-yai.ac.id/id/eprint/3978

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