20202-Tridharma 2-Kewajiban Profesor:"The Effects of Service Operation Engineering and Green Marketing on Consumer Buying Interest" Terindeks Scopus (H16)

Yosi Pahala, Yosi and Sri Widodo, Sri and Kadarwati, Wati and Munir Azhari, Munir and Muliyati, Yati and Novia Indah Lestari, Novia and Suharto Abdul Madjid, Suharto and Sonya Sidjabat, Sonya and NANDAN LIMAKRISNA, NANDAN and Endri, Endri (2021) 20202-Tridharma 2-Kewajiban Profesor:"The Effects of Service Operation Engineering and Green Marketing on Consumer Buying Interest" Terindeks Scopus (H16). Uncertain Supply Chain Management, 9 (3). pp. 603-608. ISSN 2291-6822

[img] Text
REPOSITORY-3. uscm_2021_47 publikasi article scopus.pdf
Download (431kB)

Abstract

The purpose of this research is to determine the effects of service operation engineering and green marketing on consumer buying interest in a company in Jakarta. The analysis used in this research is a quantitative analysis technology using the statistical program analyzed by the SPSS 21 version of the program. In this study, the sample size is as many as 145 people. The data in this study are raw data, obtained through field research using questionnaire survey methods. The questionnaire survey method is a method of collecting data using a list of questions that must be filled out by the interviewee. The results of the survey indicate that service operation engineering and green marketing had some positive effects on consumers' buying interest. Service operation engineering has a dominant effect on consumer buying interest. For increasing consumer buying interest, service operation engineering is very important, since green marketing will implement service operation engineering support. Keywords: Service operation engineering, Green marketing, Consumer buying interest

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Depositing User: H Nandan Limakrisna
Date Deposited: 04 Sep 2021 04:33
Last Modified: 04 Sep 2021 04:33
URI: http://repository.upi-yai.ac.id/id/eprint/4480

Actions (login required)

View Item View Item
Repository UPI Y.A.I is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.