KONSTRUKSI KOMODIFIKASI MEDIA KOMUNIKASI UNTUK KAMPANYE SOSIAL DI INSTAGRAM DALAM PENCEGAHAN VIRUS CORONA PADA NEW ERA MASYARAKAT 5.0

Situmeang, Ilona V. Oisina (2020) KONSTRUKSI KOMODIFIKASI MEDIA KOMUNIKASI UNTUK KAMPANYE SOSIAL DI INSTAGRAM DALAM PENCEGAHAN VIRUS CORONA PADA NEW ERA MASYARAKAT 5.0. Universitas Persada Indonesia YAI. (Unpublished)

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Abstract

The Corona virus is a virus that is feared by all humans in this world because it is a disease caused by a virus that is deadly to mankind. Until now, there has not been found a vaccine or drug that can deny and cure this virus. Since the corona virus has spread throughout the world, the level of concern of the world community has begun to increase on the importance of maintaining a healthy lifestyle and has begun to play a role in sharing important information in the form of campaigns about Health with friends and the general public. One of the media used to share this is Instagram media, Instagram media is one of the health campaign media that is often used by ministries, private government, communities and individuals in delivering Health campaign messages. The question in thisresearch is how social campaigns are being diagramed in preventing the corona virus in the New Era 5.0 Society. In this study using the diffusion theory of innovation with the concept of persuasive communication, social campaigns, the use of social media for campaign messages and the Corona Virus. Research approach: qualitative. The research paradigm: the post-positivism paradigm. Research type: exploratory. The results show that users of media programs from ministries, governments, communities and individuals design in advance interesting content and videos that will be shared in order to attract people who see them.

Item Type: Other
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Dr ILONA VICENOVIE OISINA SITUMEANG
Date Deposited: 08 Sep 2021 16:05
Last Modified: 08 Sep 2021 16:05
URI: http://repository.upi-yai.ac.id/id/eprint/4655

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