THE INFLUENCE OF THE 9 COMPONENTS IN THE CANVAS BUSINESS MODEL ON THE READINESS OF MICRO, SMALL AND MEDIUM ENTERPRISES DURING THE PANDEMIC

Suharjono, Nurina and Trikariastoto, St and Kabul, Eka Rakhmat and Shafenti, Shafenti and Sari, Yunita (2022) THE INFLUENCE OF THE 9 COMPONENTS IN THE CANVAS BUSINESS MODEL ON THE READINESS OF MICRO, SMALL AND MEDIUM ENTERPRISES DURING THE PANDEMIC. International Conference on Multidisciplinary Research for Sustainable Innovation (ICMRSI) 2022.

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Abstract

Abstract Background: In theory, micro, small, and medium enterprises (MSME) are considered the most able to survive in the midst of a crisis, but in reality, many micro enterprises have collapsed and changed business types. This condition is allegedly because these micro-entrepreneurs open businesses only based on inputs or reckless capital without careful planning. Planning can be done in many ways. One of the simplest ways is to use a business model canvas (BMC). The BMC consists of 9 sections, which, if filled in correctly, will provide a direction for novice entrepreneurs. Not many studies have testedwhether creating a business model canvas can help micro-entrepreneurs make their business better. And how do the 9 components of BMC affect micro, small and medium enterprises. Objective: to see how the impact of making a BMC on MSME sustainability, and which components have the greatest influence from the 9 components on BMC. Design, Methodology and approach: This research was conducted on 100 micro-enterprises from various sectors because they are considered the most able to survive. The research was conducted using a set of questionnaires that were asked before and after entrepreneurs understood and created a business model canvas. Furthermore, the value of the questionnaire will be compared and tested using descriptive analysis. Findings: From the results of the study, it can be seen that by understanding and creating a business model canvas, entrepreneurs can better prepare their businesses so that they can survive more than if they did not. And according to respondents, the 9 components from BMC that difficult are the customer segment and value proposition. Limitations: This research has limited time. Research and training on making business model canvases cannot be offline. Originality: Seeing which of the 9 components from BMC that are the most forgotten or the most difficult for MSMEs to do and effect for sustainability MSME. Keywords : Business Model Canvas , Sustainability , M'SME (9pt)

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Ilmu Manajemen S3
Depositing User: Dr. Ir. Eka Rakhmat Kabul, M.Si
Date Deposited: 20 Feb 2022 10:57
Last Modified: 20 Feb 2022 10:57
URI: http://repository.upi-yai.ac.id/id/eprint/5924

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