Suganda, Erik Irawan Suganda and Muharam, hari and NANDAN LIMAKRISNA, NANDAN (2022) 20212-Tridharma Ke-2: Jurnal Internasional Q2 2022: "RELATIONSHIP STRATEGY AND VALUE CREATION: A Theoretical Framework to Improve Competitive Advantage and Marketing Performance". Journal of Positive School Psychology, 6 (5). pp. 834-849. ISSN 2717-7564
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Abstract
The purpose of this study is to find ways to improve performance marketing in construction service companies class B (medium) in West Java Province through relationship strategy, value creation, and competitive advantage. The method used is an explanatory and descriptive survey. Based on a review of several pieces of literature and previous research, it can be concluded that value creation is made by companies that can build creativity with a collaborative spirit, co-creation in innovation, knowledge, and decision making, creative processes, quality of interaction with technology; and learning process, it will increase competitive advantage. Increasing competitive advantage can improve marketing performance. A partnership strategy that is strengthened by value creation will result in share value consisting of collaboration and co-creation as an element that can increase competitive advantage because the competitive advantage is formed when the customer value provided by the company is better than competitors or superior customer value. Keywords:Relationship Strategy, Value Creation, Kcompetitive advantage, Marketing Performance.
| Item Type: | Article |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) |
| Depositing User: | H Nandan Limakrisna |
| Date Deposited: | 18 Aug 2022 06:33 |
| Last Modified: | 18 Aug 2022 06:33 |
| URI: | http://repository.upi-yai.ac.id/id/eprint/6619 |
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