PRESUMPTION OF COOPERATIVE MEMBER ON SERVICE QUALITY (Study in Cooperative of IKBK YAI (Ikatan Keluarga Besar Karyawan Yayasan Administrasi Indonesia), Jakarta)

Sari, Bida and Susilowardhani, Erna (2016) PRESUMPTION OF COOPERATIVE MEMBER ON SERVICE QUALITY (Study in Cooperative of IKBK YAI (Ikatan Keluarga Besar Karyawan Yayasan Administrasi Indonesia), Jakarta). Prosiding 1st ICCBSS 2016 “Co-operative Business: Mapping Prosperity in the Economic. (Unpublished)

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Abstract

Cooperative was established to welfare the members. If the cooperative cannot satisfy the member with their services, maybe the member will not be satisfied. This condition can impact the sustainability of cooperative itself. This study purposed to know the presumption of cooperative member on service quality, especially in cooperative of IKBK YAI (Ikatan Keluarga Besar Karyawan Yayasan Administrasi Indonesia), Jakarta). Concepts of cooperation, basic marketing, consumer behaviour, service quality, and also customer satisfaction are used in this research. This research used qualitative-descriptive approach. For primary data, researchers conducted observation and also indept-interviews to a number of informants. The informants were choosen because they are members of cooperative of IKBK YAI, Jakarta. Meanwhile for secondary data, researchers conduct a literature review and documentation. For the validity data techniques, the researchers use triangulation of source and authenticity. The results of this study indicate that cooperative members feel satisfied of being cooperative members. They feel a good service from the cooperative management in the term of reliability, tangibles, responsiveness, assurance, and empathy. In addition, associated with servicing of loan with low interest than other bank loan and also associated with net income that they get each year. Based on their experience, many of cooperative members suggest their colleagues to join the cooperative. Keywords: Presumption of cooperative member, service quality

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi S1
Depositing User: S.P,M.Si. Bida Sari
Date Deposited: 10 Dec 2020 03:06
Last Modified: 10 Dec 2020 03:06
URI: http://repository.upi-yai.ac.id/id/eprint/1575

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