Peer Review Penelitian berjudul: Analisis Pengaruh Harga, Produk, Perilaku Konsumen Terhadap Keputusan Pembelian Telon Lang (Survei Event CSR PT. Eagle Indo Pharma)

Sari, Bida and Mahanani, Estu (2017) Peer Review Penelitian berjudul: Analisis Pengaruh Harga, Produk, Perilaku Konsumen Terhadap Keputusan Pembelian Telon Lang (Survei Event CSR PT. Eagle Indo Pharma). Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta, Jurnal STEI Akuntansi Vol.26 No.02, Desember 2017.

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Abstract

This study aims to determine the effect of pricing policy (X1), product (X2) and consumer behavior (X3) on buying decisions (Y). The method used is the interactive-associative research. This research population is all of the people who live at RT.13 and RT.14 RW.07 North Utan Kayu, East Jakarta. The sampling technique is done by Accidented Sampling of 67 respondents who attend CSR event “Kunjungan Posyandu Telon Cap Lang” PT. Eagle Indo Pharma at Posyandu RW.07. Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test. The results of data processing performed with SPSS 19.0 for windows. The value of correlation coefficient (R) is 0.950. The value of determination coefficient (R2) is 0.903. It means that 90.3% variation of dependent variable (buying decisions) could be predicted from the combination of variables (pricing policy, product and consumer behavior) and the remaining 9.7% is influenced by other factors. The regression equation was obtained Ŷ = 1,291+ 0.289 X1 + 0.476 X2 + 0.205 X3. For the F test obtained F value is calculated at 142.689, greater than F-table (2.807) with α = 5%, so the conclusion: reject Ho and Ha is accepted. It means there is significant influence of pricing policy (X1), product (X2) and consumer behavior (X3) together on buying decisions (Y). Keywords: Price, Products, Consumer Behavior, Buying Decisions

Item Type: Other
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: MM estu Maharani
Date Deposited: 20 May 2021 03:39
Last Modified: 20 May 2021 03:39
URI: http://repository.upi-yai.ac.id/id/eprint/3641

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