Suharjono, Nurina and Trikariastoto, St and Kabul, Eka Rakhmat and Shafenti, Shafenti and Sari, Yunita (2022) THE INFLUENCE OF THE 9 COMPONENTS IN THE CANVAS BUSINESS MODEL ON THE READINESS OF MICRO, SMALL AND MEDIUM ENTERPRISES DURING THE PANDEMIC. International Conference on Multidisciplinary Research for Sustainable Innovation (ICMRSI) 2022.
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Abstract
Abstract Background: In theory, micro, small, and medium enterprises (MSME) are considered the most able to survive in the midst of a crisis, but in reality, many micro enterprises have collapsed and changed business types. This condition is allegedly because these micro-entrepreneurs open businesses only based on inputs or reckless capital without careful planning. Planning can be done in many ways. One of the simplest ways is to use a business model canvas (BMC). The BMC consists of 9 sections, which, if filled in correctly, will provide a direction for novice entrepreneurs. Not many studies have testedwhether creating a business model canvas can help micro-entrepreneurs make their business better. And how do the 9 components of BMC affect micro, small and medium enterprises. Objective: to see how the impact of making a BMC on MSME sustainability, and which components have the greatest influence from the 9 components on BMC. Design, Methodology and approach: This research was conducted on 100 micro-enterprises from various sectors because they are considered the most able to survive. The research was conducted using a set of questionnaires that were asked before and after entrepreneurs understood and created a business model canvas. Furthermore, the value of the questionnaire will be compared and tested using descriptive analysis. Findings: From the results of the study, it can be seen that by understanding and creating a business model canvas, entrepreneurs can better prepare their businesses so that they can survive more than if they did not. And according to respondents, the 9 components from BMC that difficult are the customer segment and value proposition. Limitations: This research has limited time. Research and training on making business model canvases cannot be offline. Originality: Seeing which of the 9 components from BMC that are the most forgotten or the most difficult for MSMEs to do and effect for sustainability MSME. Keywords : Business Model Canvas , Sustainability , M'SME (9pt)
Item Type: | Article |
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Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Manajemen S3 |
Depositing User: | Dr. Ir. Eka Rakhmat Kabul, M.Si |
Date Deposited: | 20 Feb 2022 10:57 |
Last Modified: | 20 Feb 2022 10:57 |
URI: | http://repository.upi-yai.ac.id/id/eprint/5924 |
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