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Suganda, Erik Irawan Suganda and Muharam, hari and NANDAN LIMAKRISNA, NANDAN (2022) 20212-Tridharma Ke-2: Jurnal Internasional Q2 2022: "RELATIONSHIP STRATEGY AND VALUE CREATION: A Theoretical Framework to Improve Competitive Advantage and Marketing Performance". Journal of Positive School Psychology, 6 (5). pp. 834-849. ISSN 2717-7564